Certification Programs For Teams And Individuals, Sales Enablement Tools: All The Rage In 2009, Customer Engagement: Deepen Relationships with Community Marketing, Taking B2B Marketing to the “Next Level” in 2010, B2B Marketers: 2009 Forrester Groundswell Award Winners Offer Great Examples, Live From Summit On Customer Engagement 2009, Sharing Lead Management Market Insights with the DemandGen Report, The Role of Social Media in Creating Customer Engagement. Through testimonials and case studies, video creates a lasting impression and emotional bond that is important in business marketing. 1 thing B2B companies spend money on is events,” says Laura Ramos, a vice president and principal analyst covering B2B marketing at Forrester Research Inc., who co-authored a report last year noting that B2B marketers spend on average 12% of their program budgets on events. It's great […], Four years ago, I waved good-bye to my Pharma industry research and began writing about B2B marketing best practices, as part of Forrester’s marketing and strategy research group headed up by Elana Anderson. © 2020 Forrester Research, Inc. and/or its subsidiaries. As we see […]. After A First Date, Would Your B2B Website Get A Second? Laura Ramos serves B2B marketing professionals. It'll take a little gettting used to saying it. Uberflip Acquires SnapApp: What It Means To B2B Marketers. . Laura Ramos is the VP & Principal Analyst serving B2B Marketing Professionals at Forrester Research. Live From BtoB Magazine Digital Edge Live . website from another region. I am humbled and honored to find myself in such amazing company! Illuminating B2B Marketing’s Expanding Role At BMA Blaze, Marketing Performance Management Is Operationally Proficient But Strategically Stalled, The Role of PR in Content Marketing and Thought Leadership, Benchmark Your Marketing Performance Management. [i] This same study shows that B2B websites surpass digital advertising, search engine optimization, sales enablement, partner enablement, or events for early-stage demand-gen effectiveness. Social Search: Can Baynote Hit A Chord With B2B Marketers? Mr. Reichheld […], Ah yes, anyone suffering from a chocolate hangover? Does ABM Help Produce Better Revenue Results? Digital channels, online social activity, and mobile technology give business buyers unprecedented purchasing power. Laura has spoken at industry and company events in her Forrester and non-Forrester roles. TV and radio came up in […], I recently wrote research about search marketing best practices for business marketers but didn’t cover contextual advertising in it. My new year’s resolution is to post more often. Learn what that requires in this Summit 2020 session preview. She is active in social media; follow her on Twitter at @lauraramos. Certification Programs For Teams And Individuals, Key Takeaways From The Forrester Wave™: Sales Content Solutions, Q3 2020, Virtual Event Momentum Will Move Strategy And Tech Forward Rapidly. The other thing I’m going to try in the New Year is to take a closer look at the impact of emerging technologies on business marketing. Earlier this year, Forrester published new research examining […], Employees’ Advocacy Boosts Your Content And Customer Interactions While trust in brands has dwindled, B2B buyers hold those same brands’ employees in high regard as authentic and compelling sources of information. . We use cookies to enable website functionality and to tailor content to your interests. Well, yes — and that’s the question Laura Ramos, vice president and principal analyst at Forrester, is answering as she goes through her keynote presentation at Webinar World 2018. From a B2B marketing perspective, this combination holds promise because email and lead nurturing make good bedfellows. In The B2B CMO Race, Integrating Social Media Into B2B Marketing Strategies: A (Final) Webinar With Harte-Hanks, 2010 B2B Marketing Budgets and Mix Trends Research Published, A Conversation With LoopFuse About The Marketing Automation Market, Best Practices For Marketing To Buyers “In The Cloud”. Heck, I still find myself saying "Xerox" instead of "Forrester" from time to time, but I hope to get out of that habit soon. Please join me Wednesday, January 13, 2010, for a webinar-based panel discusison about: How to Track a Buyer’s Online Purchase Research Behavior: and then send appropriate messages to influence that buyer’s purchase.

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